About Rob Rutkowski

Robert "Fierce" Rutkowski is founder of Fierce Selling SystemsRob Rutkowski is a business and marketing strategist, speaker, marketing coach and copywriter with more that 20 years’ experience in consumer products, high-tech, business-to-business selling.  Starting with his first infomercial in 1987, Rutkowski has created hundreds of successful marketing campaigns and generated millions of dollars in sales.

Rutkowski is the creator of the 21-Step Fierce Selling System, a well honed process that consistently results in money making marketing.  The Fierce Selling System has been adapted to professional services, CPG, subscription/membership sites, associations/not-for-profits, manufacturers, wholesales, premium consumer products, durable goods.  It can dramatically improve the marketing of virtually any product or service.

Rob Rutkowski is also a published author of two books (Southern Sky and Drive Fast, No Tickets) and numerous articles.  He is the recipient of the ByLine Magazine Award for Humor Writing. Fierce’s travel writing has been published by About.com and Glasshouse Magazine.

Rutkowski regularly writes winning social media campaigns, digital inbound strategies, email marketing, sales letters, direct-mail packages, ads, brochures, white papers, feature articles, press releases, newsletters, websites, digital campaigns, radio ads, outdoor ads and other marketing materials required by the Fierce Selling System.

Rob Rutkowski holds a B.A. from Michigan State University in Telecommunications, with dual minors in English and Film Studies. His father is a retired engineer, his mother an artist, and his brothers are, in order: a composer, a sales executive, and an artist with studios in Miami and Bali.

{ 2 comments… read them below or add one }

Manny April 28, 2012 at 8:08 pm

Hi Rob, Manny here. I am in the process of putting together a website. I understand you provide marketing products: communication related items like sale letters and other promotion services. Your descripton of the services offered are somewhat vague. Where as, Aweber breaks down its services complete with price quotes. Nothing is mentioned about the way you charge for your services or their duration. Can you be more thorough on your terms.

Next time


Rob Rutkowski April 29, 2012 at 10:00 pm

Manny: send me an email to rob[at]fierceselling.com and describe your project. Let’s see if I can help you out.

All of my work is custom, extensive and difficult to ‘productize’. Thus I can’t talk price until I understand what a client is looking for.

If you’re looking for sales letters or component work, I recommend elance or guru.com. You can find affordable, okay writers. If you’re looking for copy that sells, you’ll need a pro.

Good luck. -Rob


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