http://www.fierceselling.com/fun-for-all-the-right-reasons/ Direct and Digital Marketing Services Wed, 11 Jan 2012 00:13:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.fierceselling.com/fun-for-all-the-right-reasons/#comment-15 The FunTheory.com…from Volkswagen Mon, 12 Jul 2010 22:23:37 +0000 http://www.fierceselling.com/?p=1300#comment-15 [...] Using clever public performance art, VW’s challenges us to improve human behavior through fun.  For example, to see if more people can be urged to use the stairs instead of the escalators, a crew sneaks into a metro stop overnight and converts the stairs to a working piano keyboard.  They videotape the whole thing, and viola: instant viral video!  (You can see that video in my earlier blog post here). [...] [...] Using clever public performance art, VW’s challenges us to improve human behavior through fun.  For example, to see if more people can be urged to use the stairs instead of the escalators, a crew sneaks into a metro stop overnight and converts the stairs to a working piano keyboard.  They videotape the whole thing, and viola: instant viral video!  (You can see that video in my earlier blog post here). [...]

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