Great Email Marketing Headlines

by Rob Rutkowski on May 30, 2010

Here’s one of my favorite email marketing piece. This is the rock camp my son (who can play virtually the entire Jimmy Page/Led Zeppelin catalog — and I mean the solos — at 13). It was sent under the excellent subject line:

Final 5 + 10 Days ‘Til First Sesh

Notice how much better this is than “2 weeks until first session”.  I love the “5 +10 Days”, and I’m tickled by the great use of “Sesh”.  Brilliant.

Even their ‘from’ line is great.  No simple name or company logo.  Here’s who sends you this email:

FROM: Camp Jam. No Canoes. Lots of Rock.

Also, note the tasty art direction, reminiscent of band posters of the 60’s or 70’s.

Camp Jam rock camp

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