http://www.fierceselling.com en-us Copyright 2007 Fierce Selling and Marketing Strategies...Rob Rutkowski, Founder. All Rights Reserved. 07-09-2008 http://www.fierceselling.com
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andquot;Every dollar you spend on marketing should come back with friends.andquot;

My name is Robert andquot;Fierceandquot; Rutkowski.

I have quietly, diligently and successfully grown businesses by dramatically improving their marketing.andnbsp; In fact, for 21 years, I have maintained active, complex, multichannel campaigns for a full roster of clients.

I design the entire strategy.

Do you want fine writing?andnbsp; Do you want masterpieces?andnbsp; Or do you want to see the goddamned sales curve start moving up?andquot;

-Rosser Reeves

I write the copy.

I art direct the layouts and production.

I manage all the tactics and analytics.

I design the complete campaign from list creation to lead generation to marketing tools to processing the order.

See, the marketing world is full of over-hyped seminars, bloated hot-air books and gasbag experts who promise the world with all the zeal of your local televangelist.

But try to find marketing consultants that have a real live portfolio of success, well, the room clears out pretty fast.

Where does this leave you?

You need help growing your business
You don't know who to trust
You don't know how much to pay
You don't know what kind of results to demand

There are only 2 ways to grow:

Sell more to existing clients
Find new clients

That's it. Now, how exactly do you do that?

From Near-Bankruptcy to $4 Million of Consulting Contracts

One of my clients is a software consulting firm.andnbsp; When the owner contacted me, the dot-com bust had battering his bottom line to a pulp.andnbsp; He was down to the skeleton crew.andnbsp; Fierce Selling -- after 12 years in the business -- was his andquot;last shotandquot;.

This shop was world-famous.andnbsp; The CEO was the top speaker (of 300+) at the biggest event in the industry.andnbsp; They counted Boeing, Microsoft, TransAmerica, Kawasaki and others as regular clients.andnbsp; And yet, their business was withering.

Within 11 months of our engagement, he added 5 new developers to his staff.andnbsp; Then 4 more.andnbsp; Then he was asking me if I knew anybody.andnbsp; Now this consulting firm (still a client, by the way) collects an average of 262 new leads -andnbsp; per month.andnbsp; Most importantly, revenue has doubled every year since using my Fierce Selling System.

What Nobody Understands About Marketing

You need to realize 3 things about business to understand marketing. These three things are always true, regardless of what industry you are in:

Businesses do just one thing: Get customers to buy their product.
Customers do just one thing: Seek the best deal.
Your marketing should do just one thing: Explain why you are the obvious choice to do business with.

It isn't that complicated, really, but so few businesses get this right.

Don't believe me?

Take An Easy Marketing Test

Open your Yellow Page directory to the Auto Repair section.andnbsp; Now go shopping.andnbsp; Try to find a decent mechanic.

As a customer, you are trying to get your car fixed correctly, at a decent price without any hassle and with a good guarantee.

As a mechanic's shop, your ad should reach out from the noisy pages of your competitors to grab this customer solidly by the throat,andnbsp; and compell them, in a frenzied and panicked way, to call you, begging to get on your waiting list of lucky clients.

But can you find an ad, any ad, that comes close?

Nope.

Most crappy ads will include pictures of cars, credit card logos, statements like, andquot;Family Ownedandquot;, or andquot;In Business Since 1986andquot;, or andquot;Honest Mechanicsandquot;.
What drivel.

Now imagine one ad with the following headline:

The 5 Dirty Tricks of Auto Mechanics...
How to Avoid Getting Ripped Off on Your Next Auto Repair

Would that get your attention?

Here's the point: the size of your ad is important; where you place your ad is important; what colors and pictures you use is important. But the most important thing of all, the one thing you must get right, the one thing that makes the difference between $3,000 thrown down an advertising hole and the same $3,000 bringing you 862 leads per month is this: You must know what to say in your marketing.

I know how to do that.

Okay, I'm Listening.andnbsp; How Do I Learn More?

I am a perfectionist about the art of growth, leaving no stone unturned, no headline untested, no product design unquestioned.andnbsp; I focus my very marrow on one thing: YOUR COMPANY'S GROWTH.

That means I turn down most prospects who would like my services.andnbsp; 8 out of 10, in fact.

The simple fact is most companies aren't willing to grow.andnbsp; They decide they cannot afford me (and, for sure, most can't).andnbsp; Or they are tied to a certain management style (read: the owner micromanages).andnbsp; The reasons are endless.

But for the few companies whose vision is wide and whose hunger is real, we may have a match.

andquot;Fine.andnbsp; How do I start?andquot;

With a coaching session.andnbsp; That's how all my clients start.andnbsp; See, first we have to get to know each other.andnbsp; We have to convince each other we got our stuff together.andnbsp; I need to convince you I can fix your marketing, and you need to convince me you really are the best in the business.

Then, if things go well, I lay out the plan for what happens next.andnbsp; You'll understand all the costs, what will happen, what you get and when.andnbsp; Couldn't be clearer.

Are you ready?