Fierce Selling Systems builds top-to-bottom automated growth campaigns, using my unique Fierce Selling System.  We create and implement the system design, creative, strategic messaging, integration with sales, operations consulting, management consulting, and all analytics and tracking.

Few marketing companies take such a comprehensive approach.  We offer deep business, marketing, sales and advertising experience, integrated for one result: bottom line growth.

Our consulting work is the equivalent of a full Marketing department, including a VP of Marketing and VP of Sales, at fraction of the cost.

We sometimes take on copy writing projects, but only when we are convinced the marketing staff can design a proper campaign.  Sadly, this is not often.

(Selected Copywriting and Design pieces below Campaign 1)

Selected Advertising and Direct Marketing Pieces

(Copywriting, Design and Strategy)




B to B:  Direct mail campaign for business continuance company







Consumer Product: Advertorial campaign for K9-Rx High Protein Supplement for Dogs











Lead Generator: Yellow Page/Directory Display ad for Handyman Connection

Website & eBook: Integrated product, autoresponders, website copy, Adwords campaign, eBook.

Complete Growth Campaign 1:

Paul Sheriff and Associates, Inc (PDSA) Campaign

Brief: PDSA sells high end consulting solutions for custom applications.  They have a sterling reputation and are headed by a 'celebrity' CEO that is a regular speaker and author.  We designed Paul Sheriff himself as the very visible spokesperson for his capable team.  Fierce Selling created an ongoing system to first reveal the problems with custom software development, and second present the ways PDSA solves them.  This leaves PDSA as the obvious choice.

Challenges: PDSA projects start at $250,000 and go into the millions.  There were many variables outside our control for contracts to close (client's budget approval, managerial bias, business timing).  Our strategy puts PDSA constantly in front of application developers and application managers, so at any given time some prospects are ready to begin the buying process.  We provide an abundance of evidence and tools to position PDSA as the unchallenged expert.  Also, we continually feed the house list (500 - 1000 new developers and application managers self enroll each month, all automatically).


Step 1: Lead Generators to feed house list and constantly trap ready-to-start-buying prospects



Lead Generator: Trade Show Booth with multiple booth headlines and full strategy before, during and after show; traps 100 - 500 new names for house list.
See more Booth headlines here...





Lead Generator:  Application Managers request the audio CD 3 Out of 4 Custom Software Applications Will FAIL!  Here's How You Can Succeed.  This plays on the pressure application managers feel when hiring a custom software shop.


 







Lead Generator: Direct Mail to Application Managers invites them to webcast.







Lead Generator: Books by PDSA's CEO.  Further establish PDSA as the experts.  All books (sold on Amazon and B&N) include web component; readers must complete online webform to receive bonuses, thus capturing new leads into house list.





Lead Generator: Regular articles in trade magazines and websites, always offering online bonuses that readers must register to receive.  Leads go into PDSA CRM, designed by Fierce Selling Systems.



Lead Generator: Regular speaking engagements that ALWAYS offer bonus to audience; attendees must go to PDSA.com and register to receive.



Lead Generator: AdWords and SEO, leads to specific landing pages with free offer





Step 2: Marketing Tools that move prospects towards decision; all prospects that request these are now fully qualified for sales team follow up.


Marketing Tool: Rich content website, targeted as very deep resource to technical, .NET developers and application managers; abundance of free white papers, code and tips/tricks, all available after quick registration (first name/email).


Marketing Tool: Weekly, technical webcasts that demonstrate highly detailed development techniques; attendees are now highly qualified prospects for sales team to follow up.






Marketing Tool: Highly technical white papers that solve complex, developer problems; all offer more detailed follow up.








Marketing Tool: Customized webform and URL for every event, article, interview, etc.  A prospect coming from one of these sources is met with the appropriate landing page, increasing conversion and allowing accurate tracking.



Step 3: Sales Tools for sales team to close with.  NOTE...expensive sales resources are only engaged on prospects who have requested marketing tools, and are thus qualified.  This puts maximum focus on those prospects that have made "buying" gestures.





Sales Tools: Qualifying script for sales team to use during follow up calls








Sales Tools: custom built CRM for lead tracking (coded by PDSA)




Step 4: Analysis and tracking to fine tune program


Analytics: Google Analytics provides superior tracking to all marketing efforts.  InfusionCRM also used.




Step 5: Constant promotion to House List




Promotions: regular blog entries, emails to existing house list offering webcasts, speaking schedule, new books, etc.  Use Aweber in addition to in-house systems.